HYBE, the global entertainment giant behind BTS, has launched its Indian subsidiary, HYBE India Entertainment Private Limited, in Mumbai.
The move aims to expand K-pop’s presence in India, the world’s second-largest music streaming market.
By establishing a local base, HYBE plans to collaborate with Indian artists, produce localized content, and engage with the growing K-pop fanbase.
This strategic entry signals the company’s commitment to strengthening its footprint in South Asia’s booming music industry.
