Southern states, including Puducherry, continue to dominate the Indian-Made Foreign Liquor (IMFL) market, consuming 23.18 crore cases and contributing 58% of national sales in FY 2024–25. Puducherry’s strong performance highlights its key role in shaping the country’s liquor industry trends.
The data reflects rising consumer demand and the region’s growing influence on IMFL sales. Experts see this dominance as a major indicator of Southern India’s economic and market power.
Description
Puducherry leads in Indian-Made Foreign Liquor sales, contributing to 58% of national IMFL sales with 23.18 crore cases in FY 2024–25.