Despite India being one of the largest data consumers globally, a significant digital divide still exists. Recent statistics reveal that over 66% of Indians are not using the internet regularly, instead relying solely on basic calling features for communication.
This stark reality highlights a deep urban-rural gap in digital accessibility. While cities are buzzing with smartphones and high-speed data, a majority of people in semi-urban and rural areas still depend on simple phones and call-based communication. For them, smartphones and data packs remain expensive or unnecessary due to limited tech literacy or access.
Why Are So Many Still Offline?
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Cost Barrier: Smartphones and data plans are still a luxury for many.
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Network Issues: In many areas, mobile internet is unstable or unavailable.
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Digital Illiteracy: Many users, especially elderly and low-income groups, are not comfortable using the internet.
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Preference for Simplicity: For daily communication, calling is often quicker, cheaper, and familiar.
What’s the Solution?
To address this communication gap, telecom companies and policy makers must rethink affordability and inclusivity:
✅ Introduce low-cost calling packages with more validity and talk time.
✅ Launch voice-based IVR services to spread government schemes and services.
✅ Expand feature phone innovation with basic smart features for voice users.
✅ Combine AI and IVRS for citizen engagement in rural and low-literacy areas.
If India truly wants to become a digitally inclusive nation, we must not leave behind those who are still connected only through their voice.
