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India’s digital media landscape is undergoing a dramatic transformation, driven by an anticipated user base of over 700 million digital news consumers in 2026.
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This massive shift toward mobile-first and video-first consumption indicates that many users now prefer watching the news rather than reading it.
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As a direct result, traditional newsrooms are being forced to invest heavily in Mobile Journalism (MoJo) and robust video production capabilities.
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The Bharat Media Association notes that operating in this ecosystem requires a fundamentally different digital skill set compared to traditional print writing.
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Journalists must swiftly adapt to these multimedia production demands to effectively reach and engage India’s rapidly expanding, mobile-centric viewership.
